Guide
ChatGPT share of voice: how to measure it when Ads Manager won’t
On Google, the closest thing to share of voice is a report. You open auction insights, read your impression share, and see who else was competing. In ChatGPT…
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Practical guides on measuring ChatGPT ads: presence rate, share of voice, competitor tracking and the checks behind every number.
Guide
ChatGPT ads best practices: seven from OpenAI, and the one it leaves out
Most ChatGPT ads best practices start with OpenAI’s own help centre, which publishes guidance for campaigns, ad groups and ads. The guidance is sound. Write specific copy, organise…
Informational
ChatGPT ads vs Google Ads
Most comparisons of the two channels are trying to answer which one you should buy. That isn’t the useful question for anyone already running paid search, because the…
Guide
How ChatGPT ads work
ChatGPT began showing ads on 9 February 2026, as a US-only test. The self-serve Ads Manager opened on 5 May. It now covers more than fifty countries, including…
Which prompts trigger ChatGPT ads?
Ads in ChatGPT are matched to the conversation, not bought against a keyword list. So the natural question for any advertiser is: which conversations actually trigger them? The…
Guide
How to measure ChatGPT ad visibility: the metrics that hold up
OpenAI’s Ads Manager measures your ChatGPT campaign from the platform’s side: impressions, clicks, spend. Visibility is the other side of the question — on the conversations that matter…
Guide
How to track ChatGPT ads: a practical guide (2026)
ChatGPT ads launched in the US in February 2026 and reached more than 40 markets by September. If you’re spending there, OpenAI’s Ads Manager reports your impressions, clicks…
Guide
How to track competitors on ChatGPT
Every major ad platform eventually shipped a transparency surface — Meta’s Ad Library, Google’s Ads Transparency Center. ChatGPT advertising, live in more than 40 markets as of September…
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