Discover advertisers from actual results
Start with the prompts your business cares about. Review the brands Metistic finds in those checks, including unexpected advertisers competing for the same customer need.
Competitor ad tracking
Know who appears on your prompts.
Discover the advertisers appearing on your tracked ChatGPT prompts. See which questions they reach, how often their ads are recorded and what those ads say.
Free to start. No card required.
The creative behind the result
Comfortable headphones under $200
C
CodaSponsored ad
A little less noise.
A lot more focus.
Comfortable wireless headphones for wherever your work takes you.
codaaudio.exampleRecorded with its tracked prompt, market and date.
UNDERSTAND THE COMPETITION
Start with your prompts. Discover the competition.
Your usual competitor list may not include every advertiser reaching a relevant buying question. Metistic discovers advertisers from the ads recorded on your prompts, including brands you did not identify before tracking began.
Connect a competitor to a prompt
See where each advertiser appears instead of relying only on a combined total. A brand that is common on budget questions may be less visible on a different use case.
Go from advertiser to creative
Review the recorded ad copy, destination and tracking date. Understand the message behind the appearance and bring a concrete example to your next review.
WATCH THE WORKFLOW
See the path from prompt to competing ad.
This short product video shows the competitor tracking workflow: start with a tracked prompt, open the evidence and inspect the ad behind the result.
30-second product videoThe video could not load. Open the competitor tracking video.
FOLLOW A COMPETITOR APPEARANCE
A name in the results is only the beginning.
Aven Audio wants to understand which advertisers appear for “Comfortable headphones under $200.” The recorded results connect Coda’s presence to an ad the team can actually review.
| Detail | Recorded example | What your team can learn |
|---|---|---|
| Advertiser presence | Coda · 22 of 28 checks | Coda appeared repeatedly on this tracked prompt. |
| Ad headline | A little less noise. A lot more focus. | The message emphasizes a benefit for working customers. |
| Destination | codaaudio.example | The recorded destination gives the team a next place to review the offer. |
Compare the message with the buying question.
The prompt includes a budget requirement, while the example headline emphasizes focus. Use the full creative and destination to explore how the offer answers the question.
HOW TO USE IT
Discover, inspect and keep tracking.
Track questions relevant to your market
Choose category, comparison and buying questions. Metistic records the advertisers that appear in the completed checks for those prompts.
Review the advertisers it finds
Look at who appears, on which prompts and how often. Include unfamiliar advertisers in your review when they are reaching a relevant buying need.
Inspect their ads and compare over time
Open recorded creatives and destinations. Use share of voice and later tracking periods to put individual appearances into a wider picture.
AVAILABLE ON EVERY PLAN
Compare plans Start discovering who appears.
Track 10 prompts on Free to begin exploring competing advertisers and the ads they run. Paid plans add full history, plus alerts and CSV exports for ongoing reviews.
Competitor ad trackingYour questions,
Your questions,
answered.
Understand the details before you start tracking.
Tracking & coverageDo I have to enter every competitor before tracking?
No. Metistic discovers advertisers from the paid ads it records on your tracked prompts. That can include brands you did not name in advance.
Can I track competitors if my brand is not advertising?
Yes. You can investigate which advertisers appear on relevant prompts even if your own brand is not running ads. Your brand’s absence should be interpreted in that context.
Can I see a competitor’s budget or targeting settings?
No. The recorded ad, prompt and tracking history show what appeared. They do not reveal the advertiser’s spending, bids or campaign settings.
Will every competitor ad be captured?
Metistic records ads found in its completed checks. Results are limited to your tracked prompts, supported markets and periods; they are not a complete collection of every ad shown in ChatGPT.
How is this different from the ad creative library?
Competitor tracking helps you understand who appears and where. The ad creative library helps you inspect what the recorded ads say and where they lead. The two views support the same review.
Start tracking your ChatGPT ads.
See your ads, your competitors and the gaps across the prompts that matter to your brand.
Start free
Free to start. No card required.
- 10 tracked prompts
- Daily tracking
- No ad account access needed