Compare brands on a common basis
Review advertisers within the same set of tracked results. This keeps the comparison tied to the buying questions and market your team is actually investigating.
Competitor share of voice
See your share of tracked ad appearances.
See how recorded ChatGPT ad appearances are shared between your brand and competing advertisers. Compare them within the same prompts, market and tracking period.
Free to start. No card required.
Who appears on your prompts?
C
Coda
49%A
Aven Audio · Your brand
32%R
Rove Sound
19%Share of 84 tracked ad appearances across 4 prompts. Rounded to the nearest percent.
COMPARE ADVERTISERS
Compare the same prompts, market and period.
A competitor appearance becomes more useful when you can put it in context. Share of voice shows each advertiser’s portion of all the ad appearances Metistic recorded in the tracking you selected.
See the appearances behind the share
Look at each advertiser’s recorded appearances and the total appearances used in the calculation. A percentage is easier to interpret when the underlying counts are clear.
Keep comparisons consistent over time
When comparing periods, check whether the prompt set or market changed. A different share may reflect a change in the selected tracking context as well as a change in recorded ads.
HOW SHARE OF VOICE IS CALCULATED
84 appearances. Three advertisers.
Across four tracked prompts, Metistic recorded 84 ad appearances in this example period. Each brand’s share is its appearances divided by that total.
| Advertiser | Recorded appearances | Share of voice |
|---|---|---|
| Coda | 41 | 49% |
| Aven Audio · Your brand | 27 | 32% |
| Rove Sound | 16 | 19% |
Aven Audio: 27 ÷ 84 × 100 = 32%, rounded
Share of appearances and ad presence answer different questions.
Aven Audio has 32% of these recorded ad appearances. Its ad presence would use completed checks as the denominator instead. Neither metric is a measure of total ChatGPT impressions or advertising spend.
HOW TO USE IT
Make the comparison clear before interpreting it.
Define the tracking you want to compare
Choose the prompt set, supported market and period. Make sure these match the question your team is trying to answer.
Review shares and appearance counts
Compare your brand with the advertisers found in those results. Read the counts alongside the percentages rather than treating the share as a standalone score.
Investigate the prompts behind the result
Open competitor and prompt-level tracking to understand the distribution. Carry the same context into a report or your next period comparison.
PART OF CORE TRACKING
Compare plans Compare the advertisers in your prompt set.
Start with the core tracking views on Free. Paid plans add CSV exports, and Growth includes scheduled PDF reports for regular team and client reviews.
Competitor share of voiceYour questions,
Your questions,
answered.
Understand the details before you start tracking.
Tracking & coverageWhat is the denominator for share of voice?
The denominator is the total number of ad appearances Metistic recorded in the selected tracking results. Each advertiser’s share is its own appearances divided by that total.
How does it differ from ad presence?
Ad presence measures how many completed checks included your brand’s ad. Share of voice measures your portion of all recorded ad appearances. They use different denominators and answer different questions.
Is this share of the whole ChatGPT ad market?
No. It is a share within the prompts, market and period you selected. It does not measure all ChatGPT impressions, all advertisers or total advertising spend.
Why can share of voice change when I add prompts?
Adding prompts changes the set of results being compared. Those new buying questions may show a different mix of advertisers, which can change the combined shares.
What if no ads were recorded?
Without recorded ad appearances there is no appearance total to divide between advertisers. Treat that as a “No ads seen” result and inspect the completed checks, rather than interpreting it as a competitive share.
Start tracking your ChatGPT ads.
See your ads, your competitors and the gaps across the prompts that matter to your brand.
Start free
Free to start. No card required.
- 10 tracked prompts
- Daily tracking
- No ad account access needed