Terms of service

Metistic is an advertising intelligence and measurement platform designed to help businesses understand how brands and advertisements appear across AI-powered experiences.

The Service may include:

• advertising visibility measurement;
• question-based monitoring;
• brand monitoring;
• competitor monitoring;
• market-level measurements;
• advertisement observations;
• placement analysis;
• destination analysis;
• historical data;
• dashboards;
• reports;
• alerts;
• exports; and
• related analytics.

Features and availability may differ between subscription plans and may change as Metistic develops.

Metistic is designed primarily for business and professional use and is not intended as a consumer service.

If you create an account or purchase Metistic on behalf of a company or organisation, you confirm that you have authority to enter into these Terms on behalf of that organisation.

You must provide accurate information when creating your Metistic account.

You are responsible for:

• keeping your login details secure;
• activity carried out through your account;
• ensuring authorised users comply with these Terms; and
• notifying us promptly if you become aware of unauthorised access.

You must not share accounts or credentials in a way intended to circumvent limits applying to your subscription. Different subscription plans may include limits relating to:

• users;
• workspaces;
• brands;
• competitors;
• questions;
• markets;
• measurements;
• data retention;
• exports; or
• other platform resources.

Metistic provides observational measurement data.

Advertising within AI-powered services is dynamic.

The advertisements or responses observed during one prompt may differ from another prompt.

Results can be affected by factors including:

• question wording;
• prompt context;
• geographic market;
• date and time;
• advertiser availability;
• campaign configuration;
• user or session characteristics;
• platform experiments;
• third-party eligibility rules;
• changes made by AI platforms; and
• other factors outside Metistic’s control.

A Metistic measurement therefore represents what was observed under the conditions of that measurement at that time. It does not mean that the same advertisement will always or never appear to every person asking the same or a similar question.

We work to make Metistic measurements accurate and useful.

However, Metistic does not guarantee that its measurements identify every:

• advertisement;
• advertiser;
• impression;
• prompt;
• question;
• campaign;
• market;
• placement; or
• possible variation of an AI-powered experience.

Metrics such as:

• advertisement observed;
• advertisement not observed;
• visibility;
• share of visibility;
• frequency;
• market coverage;
• competitor visibility; and
• similar Metistic metrics

are based on the measurements and methodology available to Metistic.

They should not be interpreted as an exhaustive record of all advertising activity taking place on a third-party platform.

Metistic may measure experiences provided by third-party AI platforms and other digital services.

We do not control those platforms.

Third-party providers may at any time:

• change their interfaces;
• change their advertising systems;
• change eligibility rules;
• alter geographic availability;
• introduce or remove functionality;
• restrict access;
• change technical behaviour;
• run experiments; or
• experience outages.

These changes may affect Metistic’s ability to collect or provide particular measurements.

Unless expressly stated otherwise, Metistic is independent and is not affiliated with, endorsed by, sponsored by or officially connected with any third-party AI platform that it measures.

Third-party product names and trademarks belong to their respective owners and are used for identification and analytical purposes.

Metistic provides information and analytics to assist business decision-making.

You remain responsible for decisions relating to:

• advertising campaigns;
• campaign spending;
• targeting;
• bids;
• budgets;
• marketing strategy;
• brand strategy;
• commercial decisions; and
• other actions taken based on Metistic information.

Metistic data should be considered alongside other relevant advertising, campaign and business information. We do not guarantee any particular advertising, financial, commercial or marketing outcome from using the Service.

You may use Metistic only for lawful business purposes.

You must not:

• use Metistic for unlawful purposes;
• attempt to access another customer’s account;
• interfere with the operation or security of the Service;
• introduce malware or harmful code;
• circumvent subscription or usage restrictions;
• attempt to gain unauthorised access to Metistic infrastructure;
• scrape or systematically extract the Service except where expressly permitted;
• reverse engineer the Service except where applicable law prevents us from restricting this;
• resell access without our written permission;
• misuse Metistic intellectual property;
• use the Service to infringe another person’s rights;
• overload or intentionally disrupt the Service; or
• use Metistic in a way that could expose us or another person to legal liability.

We may suspend or restrict access where reasonably necessary to protect Metistic, our customers or third parties.

You retain ownership of information that you submit to Metistic, including your:

• questions;
• brand information;
• competitor information;
• campaign information; and
• workspace configuration.

You grant InjenAI Ltd a limited right to process Customer Data as necessary to:

• provide Metistic;
• perform measurements;
• generate reports;
• maintain the platform;
• provide support;
• prevent abuse; and
• improve the Service.

You are responsible for ensuring that Customer Data you provide is lawful and that you have the rights required to provide it to us.

Metistic and its underlying technology are owned by or licensed to InjenAI Ltd.

This includes:

• software;
• platform functionality;
• interfaces;
• measurement methodologies;
• databases;
• analytics systems;
• designs;
• branding;
• reports;
• documentation; and
• other intellectual property.

Your subscription gives you a limited, non-exclusive, non-transferable right to use Metistic during your subscription period in accordance with these Terms.

It does not transfer ownership of Metistic technology or intellectual property to you.

Subject to your subscription plan, you may use and share reports or exports generated through your Metistic account for your internal business purposes.

You must not reproduce, commercially redistribute or resell substantial parts of the Metistic database, measurement infrastructure or proprietary datasets without our written permission.

Some Metistic functionality requires a paid subscription.

Subscription fees, included usage and billing frequency will be displayed when you purchase a plan or agreed separately in writing.

Unless otherwise stated:

• subscription fees are charged in advance;
• subscriptions automatically renew for the same billing period;
• you authorise us or our payment provider to charge the applicable subscription fees;
• fees are exclusive of applicable taxes unless stated otherwise; and
• you are responsible for applicable taxes associated with your purchase.

We may change pricing for future subscription periods. Where applicable, we will provide reasonable notice before new pricing applies to an existing subscription.

You may cancel your subscription through the available account controls or by contacting us.

Cancellation prevents future renewals but does not normally terminate access immediately.

Unless stated otherwise, you may continue using the paid Service until the end of the billing period you have already paid for.

Except where required by law or expressly agreed otherwise, fees already paid are non-refundable.

We may offer free trials or promotional access.

Trial duration, limits and eligibility may vary.

We may modify or withdraw a trial or promotional offer at any time where legally permitted.

If payment details are required for a trial that automatically converts into a paid subscription, this will be disclosed before you begin the trial.

We aim to keep Metistic reliable and available but cannot guarantee uninterrupted operation.

The Service may occasionally be unavailable because of:

• maintenance;
• software updates;
• infrastructure failures;
• third-party outages;
• security incidents;
• internet failures;
• AI-platform changes; or
• events outside our reasonable control.

We may modify, replace or discontinue features as Metistic evolves. Where a material change significantly affects a paid Service, we will take reasonable steps to communicate it to affected customers.

Where either party receives confidential business information from the other in connection with Metistic, the receiving party must take reasonable steps to protect that information and use it only for the purpose for which it was provided.

This does not apply to information that:

• is already publicly available through no breach of these Terms;
• was lawfully known before disclosure;
• is independently developed; or
• must be disclosed by law.

Our handling of personal information is described in the Metistic Privacy Policy available on metistic.com.

Where additional data-processing terms are required, they may be agreed separately.

We may temporarily suspend or restrict an account where we reasonably believe:

• these Terms have been materially breached;
• payment is overdue;
• the account creates a security risk;
• the Service is being abused;
• continued access may cause harm to Metistic or others; or
• suspension is necessary to comply with law.

Where appropriate, we will attempt to provide notice and an opportunity to resolve the issue.

You may stop using Metistic at any time.

We may terminate access where:

• you materially breach these Terms;
• fees remain unpaid;
• use of the Service creates a material security or legal risk;
• we are required to do so by law; or
• we discontinue the relevant Service.

Following termination, your right to use Metistic ends.

Sections that by their nature should continue after termination will remain in effect.

Metistic is provided on an “as available” basis.

To the maximum extent permitted by law, we do not guarantee that:

• the Service will always be available;
• every measurement will be error-free;
• every advertisement will be detected;
• third-party platforms will remain accessible;
• historical measurement patterns will continue;
• a particular advertiser will appear or not appear;
• measurement results will be identical between prompts; or
• using Metistic will result in any particular commercial outcome.

Nothing in these Terms limits rights or obligations that cannot legally be excluded.

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• any other liability that cannot legally be excluded.

Subject to the above, InjenAI Ltd will not be liable for indirect or consequential losses or for loss of:

• profit;
• revenue;
• business;
• anticipated savings;
• contracts;
• goodwill; or
• business opportunity.

To the maximum extent permitted by law, our total aggregate liability arising from or relating to the Service will not exceed the fees paid or payable by you to InjenAI Ltd for Metistic during the 12 months immediately preceding the event giving rise to the claim.

To the extent permitted by law, you agree to be responsible for losses, claims or reasonable costs incurred by InjenAI Ltd resulting from:

• your unlawful use of Metistic;
• Customer Data that infringes another person’s rights; or
• a material breach of these Terms by you.

We may update these Terms from time to time.

Changes may be required because of:

• changes to Metistic;
• new functionality;
• changes to third-party services;
• security requirements;
• legal or regulatory changes; or
• changes to our business.

Where changes materially affect existing paid customers, we will take reasonable steps to notify them. Your continued use of Metistic after updated Terms take effect constitutes acceptance of those Terms where permitted by law.

You may not transfer your rights or obligations under these Terms without our written consent.

We may transfer our rights or obligations as part of a merger, acquisition, restructuring, financing or sale of all or part of our business.

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.

If we do not immediately enforce a provision of these Terms, this does not mean we have waived our right to enforce it later.

These Terms, together with any applicable order form, subscription agreement, Privacy Policy or other terms expressly incorporated into them, form the agreement between you and InjenAI Ltd relating to your use of Metistic.

These Terms and any dispute or claim arising from them are governed by the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction over disputes arising from or relating to these Terms, except where applicable law requires otherwise.

Metistic is operated by:

InjenAI Ltd

Company number: 16944310

Registered in England and Wales

Website: metistic.com

Legal enquiries: Contact us

Privacy enquiries: Contact us