Find competitor presence without your brand
Identify prompts where a competing advertiser was recorded while your brand was absent. Keep these results separate from prompts where no ads were seen at all.
Ad gap analysis
Find where competitors appear and you don’t.
Find tracked prompts where competitors’ paid ads appear and your brand is absent. Review the advertiser, creative and completed checks to decide what deserves attention.
Free to start. No card required.
Find gaps worth a closer look
Comfortable headphones under $200Coda appeared in 22 of 28 checks
Your brand absentWireless headphones with a good micNo ads appeared in 28 checks
No ads seenEach result is tied to a prompt, market and tracking period. No ads seen does not mean no advertisers are bidding.
FIND THE GAPS
Turn a gap into a question you can investigate.
A gap becomes useful when you can name the prompt, see who appeared and inspect the evidence. Metistic brings those details together, helping your team move from a broad concern about visibility to a specific question it can investigate.
Understand what filled the gap
See which advertisers appeared and review the ad copy and destination. This adds context to the absence: a particular brand, message or offer reached the tracked prompt.
Choose what to investigate first
Consider how relevant the prompt is to your business and how many checks support the result. Bring the most useful examples to your next campaign or creative review.
FROM ABSENCE TO AN ACTIONABLE QUESTION
Your brand is missing. A competitor is appearing.
For “Comfortable headphones under $200,” Aven Audio was not recorded in 28 completed checks. Coda appeared in 22 of those checks. That gives the team a specific budget-related prompt to investigate.
| What to review | Recorded result | Why it matters |
|---|---|---|
| Aven Audio · Your brand | Absent in 28 of 28 checks | The brand was not recorded in the selected checks. |
| Coda · Competitor | Present in 22 of 28 checks | A competing advertiser repeatedly appeared on the prompt. |
| Prompt wording | Comfortable headphones under $200 | The buying question includes both comfort and a price limit. |
Start with the buying need and the ad.
Review Coda’s message and destination alongside Aven Audio’s own offer. Use the result to form a question for your advertising team, then keep tracking to see whether the recorded picture changes.
HOW TO USE IT
Turn a missing ad into a useful review.
Find a relevant gap
Look for a tracked prompt with competitor appearances and no recorded appearance from your brand. Confirm the market and period before you compare results.
Open the supporting evidence
Review the competitor, the creative and the completed checks. Consider whether the result is a single observation or appears across multiple checks.
Plan and follow up
Discuss a suitable campaign or creative test with your team. Keep the same tracking context in view when reviewing what happens after a change.
PART OF CORE TRACKING
Compare plans Find gaps from your first prompt set.
Start with 10 tracked prompts on Free. Starter and Growth give you more prompt coverage, with paid alerts and exports to support a regular review.
Ad gap analysisYour questions,
Your questions,
answered.
Understand the details before you start tracking.
Tracking & coverageWhat counts as an ad gap?
An ad gap is a tracked result where a competing advertiser appears and your brand is absent. The result should be read alongside its prompt, market, tracking period and completed checks.
How is this different from “No ads seen”?
A competitor gap includes a recorded ad from another advertiser. “No ads seen” means no ads were recorded in the selected checks. They are different results and suggest different questions to investigate.
Does a gap tell me why my brand is missing?
No. Metistic shows what was recorded. It does not reveal an advertiser’s bids, targeting settings or delivery decisions, so your team needs to investigate the cause separately.
Does brand absence mean my ads never appear?
No. Brand absence describes the selected tracked checks. It does not mean your ad never appears to other ChatGPT users or at other times.
Can Metistic fix a gap automatically?
Metistic helps you identify and understand the gap. It does not change campaigns or place bids. Use the evidence to guide your team’s decisions and review later tracking results.
Start tracking your ChatGPT ads.
See your ads, your competitors and the gaps across the prompts that matter to your brand.
Start free
Free to start. No card required.
- 10 tracked prompts
- Daily tracking
- No ad account access needed