Privacy policy

The information we collect depends on how you interact with Metistic.

Account information

When you create or use a Metistic account, we may collect:

• your name;
• business email address;
• company or organisation name;
• job title;
• login and authentication information;
• account preferences; and
• information about users within your organisation or workspace.

Subscription and billing information

If you purchase a paid Metistic subscription, we may collect information relating to:

• your subscription;
• billing status;
• invoices;
• transaction history; and
• payment-related records.

Payment card details may be processed directly by our payment provider. Where this is the case, Metistic does not receive or store your complete payment card information.

Information you provide to Metistic

When configuring or using the platform, you may provide information including:

• brands you want to monitor;
• products or services;
• competitors;
• websites and domains;
• target markets;
• questions you want to measure;
• campaign information; and
• other information required to configure your Metistic workspace.

You should avoid including unnecessary personal information or sensitive personal data within questions or other information submitted to Metistic.

Measurement data

Metistic performs measurements designed to understand how brands and advertisements appear within AI-powered experiences.

Measurement data may include:

• questions used during measurements;
• market or geographic region;
• date and time of measurement;
• whether an advertisement was observed;
• advertiser or brand information;
• advertisement content or characteristics;
• destination domains;
• placement information;
• prompt and response characteristics;
• measurement status;
• aggregated visibility statistics; and
• other information required to generate Metistic analytics.

Metistic measurements represent what was observed under particular conditions at a particular point in time.

Website and technical information

When you visit metistic.com or use the platform, we may automatically collect information such as:

• IP address;
• browser type;
• device type;
• operating system;
• approximate location derived from IP address;
• pages viewed;
• referring website;
• session information;
• timestamps;
• diagnostic information; and
• performance information.

Communications

If you contact us, request a demonstration, contact support, provide feedback or otherwise communicate with Metistic, we may retain information contained in those communications.

We may use information to:

• create and administer Metistic accounts;
• provide the Metistic platform;
• perform measurements requested by customers;
• generate advertising intelligence, reports and analytics;
• manage subscriptions and billing;
• provide customer and technical support;
• authenticate users;
• protect accounts and the platform;
• prevent fraud, abuse and unauthorised access;
• maintain and improve the reliability of Metistic;
• improve our measurement methodologies;
• understand how customers use Metistic;
• develop new functionality;
• communicate important service information;
• respond to enquiries;
• comply with legal obligations; and
• establish, exercise or defend legal claims.

We may also use aggregated or de-identified information to improve Metistic, analyse advertising trends, perform research and create benchmarking data where that information does not identify individual users.

Where UK data protection law applies, we rely on one or more of the following lawful bases.

Contract

We process information where necessary to provide Metistic, administer your account or fulfil our contractual obligations.

Legitimate interests

We may process information where necessary for our legitimate interests, including:

• operating Metistic;
• improving our products and measurement systems;
• maintaining security;
• preventing fraud and misuse;
• analysing platform performance; and
• communicating with business customers.

We consider these interests against the rights and interests of affected individuals.

Consent

Where required, we rely on consent for activities such as:

• certain marketing communications; and
• non-essential cookies or similar technologies.

You may withdraw your consent at any time.

Legal obligations

We may process information where necessary to meet legal, regulatory, accounting or compliance obligations.

Customers may submit information to Metistic when creating questions, monitoring brands, adding users or configuring their workspace.

Customers retain responsibility for Customer Data they provide to Metistic.

Where we process personal information on behalf of a customer, the customer may act as the data controller and InjenAI Ltd may act as the data processor.

Customers are responsible for ensuring they have an appropriate legal basis to provide personal information to Metistic. Additional data-processing terms may apply where required.

We may share information with service providers that help us operate Metistic.

These may include providers of:

• cloud infrastructure;
• hosting;
• database and storage services;
• authentication;
• payment processing;
• transactional email;
• analytics;
• monitoring and error reporting;
• customer support; and
• security services.

Our current service providers include:

• Amazon Web Services (AWS): cloud infrastructure, hosting and storage;
• Cloudflare: content delivery and website security;
• Stripe: payment processing;
• Intercom: customer support and messaging;
• Google Analytics: website analytics;
• Google reCAPTCHA: protecting our forms from spam and abuse;
• Microsoft Advertising (UET): measuring the performance of our advertising;
• Microsoft Clarity: understanding how visitors use our website, including heatmaps and session recordings.

We may update this list as our service providers change.

These providers may process information only as necessary to provide their services to us and in accordance with applicable contractual and legal requirements.

We may also disclose information where reasonably necessary:

• to comply with law or legal proceedings;
• to respond to lawful requests from public authorities;
• to protect Metistic, our customers or others;
• to investigate suspected fraud, abuse or security incidents;
• in connection with a merger, acquisition, financing, restructuring or sale of the business; or
• where you have instructed or authorised us to do so.

Metistic does not sell personal information.

Metistic measures advertising and brand visibility within third-party AI and digital environments.

Those services are operated independently from Metistic and may have their own privacy policies, terms and data-processing practices.

Unless expressly stated otherwise, Metistic is not affiliated with, endorsed by or sponsored by any third-party AI platform that we measure.

Metistic does not control how those third-party platforms process information.

Metistic may use cookies and similar technologies to:

• keep users signed in;
• maintain secure sessions;
• remember preferences;
• protect the platform;
• understand website performance; and
• analyse how Metistic is used.

Cookies that are necessary for the operation or security of the website may be used where permitted by law.

Where consent is required, non-essential cookies will only be used after the appropriate consent has been obtained. You can manage available choices through the cookie controls provided on metistic.com.

Some service providers used by Metistic may process information outside the United Kingdom.

Where required, we use appropriate safeguards for international transfers of personal information, which may include:

• UK adequacy regulations;
• recognised contractual safeguards; or
• other legally approved transfer mechanisms.

You may contact us for further information about safeguards relevant to your information.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on:

• how long your account remains active;
• the type of information;
• contractual requirements;
• security requirements;
• fraud-prevention requirements;
• backup and disaster-recovery processes; and
• legal, tax or accounting obligations.

After an account is closed, some information may remain in backups or records for a limited period before being deleted or anonymised.

Aggregated or properly de-identified information may be retained for longer where it no longer identifies an individual.

We use appropriate technical and organisational measures designed to protect information against:

• unauthorised access;
• loss;
• misuse;
• alteration;
• disclosure; and
• destruction.

No online platform can guarantee absolute security.

Customers are responsible for protecting their login credentials and maintaining appropriate security over their Metistic accounts.

Depending on applicable law and the circumstances of the processing, you may have the right to:

• access personal information we hold about you;
• request correction of inaccurate information;
• request deletion of information;
• request restriction of processing;
• object to certain processing;
• request portability of eligible information;
• withdraw consent where processing relies on consent; and
• complain to a data protection regulator.

These rights are subject to applicable legal limitations and exemptions.

To exercise a privacy right, contact: Contact us

We may need to verify your identity before completing your request.

Where we process personal information based on legitimate interests, you may have the right to object to that processing.

You also have the right to object at any time to the use of your personal information for direct marketing.

If you have concerns about how Metistic handles your personal information, please contact us first at: Contact us

If you are in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Metistic is a business-to-business platform and is not intended for use by children.

We do not knowingly allow children to create Metistic business accounts.

If you believe personal information relating to a child has been submitted to Metistic, please contact us.

We may update this Privacy Policy from time to time to reflect changes to:

• Metistic;
• our technology;
• our service providers;
• our business practices; or
• applicable law.

Where appropriate, we will notify users of material changes.

The date at the top of this page shows when this Privacy Policy was last updated.

Metistic is operated by:

InjenAI Ltd

Company number: 16944310

Registered in England and Wales

Website: metistic.com

Privacy enquiries: Contact us