Keep this market in scope
Choose Estonia as your tracking market. Free and Starter can start here as their one supported market. On Growth, you can track some of your 200 prompts in Estonia and use the rest in any other supported market.
See which paid ads appear on your tracked ChatGPT prompts in Estonia. Every result stays attached to this market, so it is not mixed with tracking from elsewhere.
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best noise cancelling headphones for work

Our most advanced noise cancelling headphones.
codaaudio.example18 of 28 observations
Last 7 daysA buying question can return a different recorded ad picture in a different market. Tracking in Estonia keeps the prompt, advertiser, creative and date attached to this market, so a result here is not treated as a result that applies everywhere.
Choose Estonia as your tracking market. Free and Starter can start here as their one supported market. On Growth, you can track some of your 200 prompts in Estonia and use the rest in any other supported market.
Use category, comparison and buying questions relevant to customers in Estonia. On Growth, you can also track prompts in other markets, with a separate history for Estonia.
Review ad presence, competing advertisers and gaps together with the prompt wording, Estonia scope, period and completed checks. That keeps a local difference visible instead of blending it into a global number.
Suppose a brand is tracking “Best noise cancelling headphones for work” in Estonia. In this example period, its ad appeared in 18 of 28 completed Estonia checks.
| Tracking result | Count | Meaning |
|---|---|---|
| Ad presence 64% | 18 of 28 checks | The brand’s ad was recorded in 18 completed Estonia checks for this prompt. |
| Brand absent | 10 of 28 checks | No ad from the brand was recorded in the remaining Estonia checks. |
| No ads seen | Not in this example | A check with no recorded ads is still a Estonia result, and is different from a check that could not be completed. |
18 appearances ÷ 28 completed checks ≈ 64% ad presence
Use this example as a way to read a number, not as a claim about Estonia. Keep the prompt, market, period and completed checks in view before comparing it with another market.
Choose Estonia during setup. On Free or Starter this can be your only market. On Growth, assign as many of your 200 prompts to it as you need.
Review suggested questions and add your own. Keep the wording tied to the products and buying needs you want to investigate in Estonia.
Inspect recorded ads, competing advertisers and gaps for this market. If you later track prompts in another market, compare the same questions and period without combining the checks.
Free and Starter each cover one supported market, so you can begin with Estonia alone. Growth includes 200 prompts in total, which you can spread across any of the supported markets.
Understand what tracking in Estonia does and does not claim.
Tracking & coverageNo. A Estonia result describes the completed checks Metistic recorded in this market. Ads can differ between checks and users, so the result is not a record of every ad shown in the country.
Yes. Free and Starter each cover one supported market, so Estonia can be your whole coverage. On Growth, you can track prompts in Estonia and in other markets when you need them.
Growth includes 200 prompts in total. Each prompt is tracked in the market you choose, so 50 prompts in Estonia and 50 in another market use 100 of your 200.
Track the same questions in each market and compare the same period. Keep each market’s completed checks and recorded ads separate, so a difference can be read as a difference in evidence rather than a blended total.
No. Selecting Estonia defines the tracking context. It does not change campaign targeting, spending or delivery settings.
Results in Estonia stay separate from these nearby supported markets. Open another page when you want to review coverage there.
See your ads, your competitors and the gaps across the prompts that matter to your brand.
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