01
Your domain and market
No card, no call, no access to your ad account.
01Platform overview
Where the budget
landed, screen
by screen.
We ask the same customer questions on a fixed schedule and record what came back: your ad, someone else's, or nothing at all.
This is what that looks like once it's on screen.
See platform in action
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02The four questions
Four questions your spend report can't answer.
PromptsSample data
| Customer question | Your presence | Also appeared | Last check |
|---|---|---|---|
| best waterproof walking boots for wide feet | 29%5 of 17 checks | Northfell, Cairn & Co | 23 Aug |
| are expensive walking boots worth the money | Not seen0 of 14 checks | Tarn Outfitters, Northfell | 23 Aug |
| walking boots vs trail shoes for the fells | 27%3 of 11 checks | Northfell | 22 Aug |
| how to break in leather walking boots | 22%2 of 9 checks | No ads seen | 22 Aug |
| best boots for the West Highland Way | 31%4 of 13 checks | Bracken Supply, Northfell | 21 Aug |
| boots that stay dry in real weather | — n=6 · too few | Cairn & Co | 21 Aug |
Which questions did the money reach?
Your presence on each prompt you track, with the number of checks behind every rate.
Which ones did it never reach?
The prompts where an ad appeared and it was never yours. Most of the value in the product sits here.
Who was there instead?
Every advertiser recurring on your questions, including the ones you weren't tracking.
What has nobody claimed?
Commercial questions carrying almost no ads at all. Uncontested now, contested later.
03More screens
Three more screens.
What they're promising
Every competitor ad captured on your questions, word for word, with where it points and when we last saw it.
Ad librarySample data
Sponsored · Northfell
Boots built for wet ground, not for the brochure.
Seen 23 Aug · 2 variations
Sponsored · Cairn & Co
Fitted in store, resoled for as long as you need.
Seen 21 Aug · 3 variations
Where you never appear
The prompts a competitor holds and you have not once shown up on, each one opening into the observations behind it.
AbsenceSample data
boot resoling or buy a new pair
Tarn Outfitters · 6 of 12
You · 1 of 12
are expensive walking boots worth the money
Northfell · 9 of 14
You · not seen
When it changes
A new advertiser arrives, a competitor leaves, your presence slips below a line you set. Email, Slack, webhook.
AlertsSample data
23 Aug
A new advertiser appeared on three of your questions
21 Aug
Your presence on a must-win question fell below your line
04What holds the numbers up
- Every advertiser
- Not only the brands already on your list.
- Empty checks kept
- A question with no ad is a result we store, not a gap in the chart.
- Sample size attached
- No rate goes on screen without the checks behind it.
- One market at a time
- Measured separately, never blended into a single figure.
- Yours to take away
- CSV of every observation, API on agency plans.
05Starting
Three steps, then it runs.
- 02
We build the prompt set
The questions customers ask in your category, yours to edit before any checking starts.
- 03
Results start landing
The first observations arrive within hours. Rates firm up as checks accumulate, and we say when they're solid enough to spend against rather than putting a confident-looking number up early.
Checks processed12.4K↑ 18% vs last 7 days
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06Method
Confident about the method, modest about the numbers.
How we collect
Real accounts on real connections in the market being measured.
The same question asked repeatedly on a schedule, because delivery varies between sessions and one check proves nothing. Every result recorded, including the empty ones.
What Metistic cannot tell you
Impressions, spend, auction position, or why a given ad was chosen.
We observe what appeared in our sample. Anything that looks certain has had something rounded away.
Find out what your budget is reaching.
Give us your domain and your market. We'll build the prompt set for your category and start checking it.
Build your prompt setfor your domain and market.
Build my prompt setSetup in seconds
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Ad insights, not opinions
Real data from real prompts.
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Questions.
Everything you need to know about Metistic and the numbers behind it.
What does Metistic measure?
Whether an ad appears on a given customer question, whose it is, and what it says. Each tracked question is asked repeatedly on a schedule and every result is recorded, including the times nothing appeared.
How is that different from my own reporting?
Your Ads Manager reports delivery: spend, impressions, clicks. It cannot tell you which questions the budget reached, which ones you never appear on, or who appeared instead.
Where does the data come from?
Real accounts on residential connections in the market being measured, running a fixed schedule.
How long before I see numbers?
Observations start arriving within hours. Rates need more checks before they're worth acting on, and the interface says so rather than showing a firm number too early.
Do you need access to my ad account?
No. Metistic measures from the outside, which is also why it can see everyone else.
Which markets are covered?
The markets where ChatGPT ads run. Each is measured separately and never blended.