01
See what the money reached
Your presence on every prompt you care about, rather than one impressions total. Sorted by the ones worth the most to you.
You're paying to
appear in ChatGPT.
You can't see where.
Independent ChatGPT ad tracking. Metistic shows which of your customers' questions your ads reach, which ones you're absent from, and who is there instead, with the sample size behind every number.
01The blind half of the channel
Your report tells you the budget went out.
Not what it bought.
What your Ads Manager shows
- Spend
- Impressions
- Clicks
- Cost per click
What it doesn't
- Which of your customers' questions the budget reached
- The buying prompts you never appear in
- The questions nobody in your category has claimed yet
- Who appeared instead of you, and what they said
A channel you can only see in aggregate
is a channel you can only guess at.
02AI ad visibility
The other half
of the report.
Your presence on the prompts that matter to your business, recorded over time, with the absences shown as clearly as the wins.
Question you care about
What's the best noise cancelling headphones for the office?
Edit42%of chats mention your adn=12up 6 pts vs previous 30 days
- Mon 14
- Tue 15
- Wed 16
- Thu 17
- Fri 18
- Sat 19
- Sun 20
- Mon 21
- Tue 22
- Wed 23
- Thu 24
- Fri 25
- Sat 26
- Sun 27
- You appeared
- Others appeared
- Nobody appeared
- Not enough data
Appearances ranked #2 of 8 brandsSee how you stack up
Prompt data may contain errors, including hallucinations and opinionated responses.
02
Find the gaps that cost you
The buying prompts where competitors appear and you don't. This is usually the first thing clients act on.
03
Numbers you can defend
Every figure carries its sample size. The times nothing appeared are recorded, not hidden.
03ChatGPT ad tracking
What ChatGPT ad tracking actually shows you.
See where your ads appear
Your presence rate on each tracked prompt, week by week. Watch it move when you change a bid, a budget, or your creative.
UK · Last 14 daysFilter
Top queriesAppearance rateYouChecksTrend
best noise cancelling headphones for the officeHigh intent62%#2/8n=92+12
noise cancelling headphones under £200High intent48%#3/8n=88+8
long battery life headphonesMedium intent36%#4/8n=74-5
best headphones for working from homeHigh intent24%#5/8n=61+6
office headphones with micMedium intent18%#6/8n=43-2
Showing the top 5 of 50 tracked queries.View all queries
04The report
Four answers, on your
own prompts.
Tell us your brand and market. We build the set of questions your customers actually ask, start watching them, and fill in these four answers as the observations come in.
Where you appear
Your presence on each question, with the number of observations behind it.
Where you're absent
The questions competitors hold and you never show up on.
Where nobody is bidding
Commercial questions in your category carrying no ad at all.
Who's there instead
The advertisers appearing on your prompts, and the ads they're running.
Every rate arrives with its sample size. Where the sample is thin, we say so rather than rounding it into confidence, which is why your first numbers take about a week and a half to become worth acting on.
Create your free account05AI advertising measurement
Why our numbers come with a sample size.
Confident about the method, modest about the numbers. If a figure looks certain, something has been rounded away.
- 01
Ad delivery is not deterministic.
The same question won't always return the same ad, so a single check tells you nothing.
- 02
We observe each question repeatedly, on real accounts in your market, and report what share of those observations carried your ad.
- 03
The times no ad appeared are recorded as results.
An empty question is a finding, not a gap in the data.
- 04
Every figure we publish carries the number of observations behind it.
That's how you can tell which numbers to spend against.
Writing
Notes on measuring AI advertising.
Guide3 minHow to measure ChatGPT ad visibility: the metrics that hold up
OpenAI’s Ads Manager measures your ChatGPT campaign from the platform’s side: impressions, clicks, spend. Visibility is the other side of the question — on the conversations that matter…
Guide3 minHow to track ChatGPT ads: a practical guide (2026)
ChatGPT ads launched in the US in February 2026 and reached more than 40 markets by September. If you’re spending there, OpenAI’s Ads Manager reports your impressions, clicks…
Guide3 minHow to track competitors on ChatGPT
Every major ad platform eventually shipped a transparency surface — Meta’s Ad Library, Google’s Ads Transparency Center. ChatGPT advertising, live in more than 40 markets as of September…
06Questions
What people ask before they start.
We observe a set of questions from your category repeatedly, on real accounts in your market, and record which ads appeared on each. Your presence rate is the share of those observations that carried your ad. Every rate is published with the number of observations behind it.
Ad delivery is not deterministic — the same question won't always return the same ad, so a single check tells you nothing. Visibility is measured as a rate across repeated observations, not as a yes or no. Where the sample is thin, we say so rather than rounding it into confidence.
Yes. We record every advertiser observed on the questions you track, their share of voice over time, and the creative they ran — headline, copy, call to action and destination. Advertisers you weren't tracking are surfaced too.
That varies by category and changes over time. We build the question set for your category, watch it, and report which questions carried ads, which carried a competitor's, and which carried none at all. The questions carrying no ad are recorded as findings, not omissions.
Your Ads Manager reports the platform's side of the campaign: spend, impressions, clicks, cost per click. It does not tell you which of your customers' questions the budget reached, which buying questions you never appear on, or who appeared instead of you. Metistic measures that half independently.
Find out what your budget is reaching.
Give us your domain and your market. We'll build the prompt set for your category and start checking it.
Build your prompt setfor your domain and market.
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Ad insights, not opinions
Real data from real prompts.
Free to startNo ad account access needed